Delivering
Results

• To deliver a strategy for an Ultrafast Fibre roll out
• Front line for churn mitigation with our winback and retentions activity
• Inbound Sales channel delivering a new acquisition strategy
• Deliver a base management growth plan with targeted value added campaigns

Ultrafast strategy

Over 1.5k Ultrafast sales every week delivered by ATM’s dedicated ultrafast specialist team

Retention strategy

Up to 1k customers each week saved by ATM’s highly skilled retentions advisors

Delivering a 20% save rate for customers who place a cease – an equivalent of 45.6k customers saved over the last year who otherwise would have left

Inbound sales channel strategy

Achieved leading sales performance which was instrumental to the company’s sales targets

Contacted all opted in newly acquired customers through FY23 and delivered an average £2.91 incremental ARPU – equivalent of £220k sales over the 18 month contract

Base management growth plan with targeted value add campaigns

ATM’s dedicated Value Add team have proactively stopped 12k high churn risk customers every quarter from switching providers